+44(0)7903458598
SHIRRA SMILANSKY
Head of Production / Exec Producer (Immersive Experiences)
PRODUCTION PLANNING
A METHODICAL APPROACH
Immersive experience, installation and exhibit design for global consumer brands are Shirra's forte. Creating innovative brand experience concepts, combining real world interaction with tech and set design to create ‘live brand experiences’ where interactivity creates storytelling, education and engagement through every touchpoint. Shirra's proprietary methodologies (BETTER, IDEA & SET MESSAGE) provide systematic frameworks for the creative and strategic development processes.
PRODUCTION LEAD
PRODUCTION AND INSTALLATIONS
Immersive installations, set design, creative production and experiential exhibit production. Managing internal creatives, partners and freelancers covering all types of project formats from pop-ups, to roadshows and installations. Innovative technology from Arduino and Rasberry Pi to motion sensors, pressure sensors, 3d mapping and more. Excellent finish, creative set design is crucial for generating organic content, triggering social sharing, education, brand love and notoriety.
DESIGN MANAGEMENT
DISRUPTIVE PRODUCTION DESIGN
From 3D design and render management, to experience design for complex interactive installations and immersive 20+ metre-tall structures, design & build ideas made to provide huge wow factor. Innovative production methods, and fabrication techniques create stand-out. From CAD's and floorplans, to moodboards and material selection; production ideas are always designed for maximum impact and finish without breaking the bank, and while staying compliant to H&S regulations, and location requirements.
ABOUT SHIRRA
A SEASONED PRODUCTION LEAD, INTERACTIVE INSTALLATION DESIGN SPECIALIST, AUTHOR, CONTENT PRODUCER, IMMERSIVE EXHIBIT CURATOR, METAVERSE, GAMING, MUSIC AND FESTIVAL EXPERT.
A specialist freelance creative production lead across real world immersive environments, exhibit curation, digital, music events and brand activations. A heavyweight production lead - also skilled deck maker, copywriter, exec producer and creative marketeer, regularly working with leading brands across music, fashion, entertainment, FMCG, drinks, gaming, cosmetics and more to develop experience led big productions and immersive spaces.
Creative production planning and direction through storytelling experiences that sit centrally in the integrated event and content strategy. She provides fresh, engaging creative for creative experiences and through-the-line campaigns. Also a seasoned and award winning exec producer, creating immersive environments, interactive installations, cultural experiences, immersive theatre, gigs, festivals, exhibitions, art shows, pop-ups and campaigns globally.
​
With over 20 years experience, Shirra founded an experiential business for easy LTD invoicing; Electrify 360, working with agencies specialising in IRL experiences and Metaverse/gaming brand activation, having previously also founded Blazinstar where she ran the creative production studio and client projects from 2005 till 2013.
​
Often designing and delivering production plans, delivery consulting and workshops /talks for brands such as The LEGO Museum, Fabric Nightclub, Frieze art fair, Asahi, Peroni, Meantime Brewery, adidas, Financial Times Life & Arts, L'Oreal Luxe and YSL and many more. Consulting projects on various future oriented creative and immersive installation oriented topics, she likes to inspire clients to develop ideas and strategies which are both immersive and interactive first to maximise the benefits of combining live brand experiences, tech and multi sensory art installations.
​
Shirra is also the first UK author to have written a book on Experiential Marketing, her book titled ‘Experiential Marketing, a Practical Guide to Interactive Brand Experiences’ 2nd edition, was recently updated and re-written for its 10 year anniversary, and sells in all major booksellers across international markets.
​
Once a Visiting Professor at the London Metropolitan University, she was awarded an honorary title having helped them develop the first Master’s degree on Experiential Marketing in the UK “Experiential Meets Digital”. She has been a guest speaker on BBC radio, alongside other global media channels, and writes regularly for publications such as Marketing Week.
The book is published by Kogan Page, Europe’s leading independent business publisher. Shirra has flown around the globe host workshops and seminars for global brands and events agencies, teaching the BETTER and SET MESSAGE planning methodologies that she speaks about in her book.
​
A creative production specialist, writer, strategist, music expert and entrepreneur – Smilansky is a recognised player and pioneer in events and non-traditional marketing fields such as Experiential Marketing and the Metaverse.
​
CV HIGHLIGHTS
KEY WORK EXPERIENCE & TRAINING
HEAD OF CREATIVE PRODUCTION
BLAZINSTAR
JANUARY 2005- MARCH 2013
Line managed various producers and the production design creative studio. Ran the studio which was responsible for all agency production and event conceptual work, 2D/3D design, production planning, digital production and management.
MUSIC EVENTS MANAGER
ARNOLD KLP
APRIL 2002 - JANUARY 2004
Ran all creative and communications for a boutique guerrilla marketing and youth marketing division of KLP Europe; Frontline Street Media. Campaigns were specialised in engaging youth audiences and niche groups with non-traditional media.
EVENTS MARKETING DIRECTOR
TUNNEL NIGHTCLUB NYC
JULY 2000 - JANUARY 2002
Head of curating events and guerrilla marketing at Tunnel and Limelight nightclubs in New York City. Responsible for creative event concepts, street team distribution, fly-posting campaigns, events management and creative branding for one off and regular nightclub events and sponsor activations.
FREELANCE HEAD OF PRODUCTION
(VIA) ELECTRIFY 360
MAY 2013 - ONGOING
Strategy: creating and applying strategic frameworks both proprietary agency models and bespoke methodologies designed for clients comms planning during consulting work. Creative: creative team mgmt, creative direction, art direction, set design, idea generation, innovation, specialising in live brand experiences, physical / tec
integration, digital strategy, and amplifying real world experiences through social media and ATL channels
EDUCATION / CERTIFICATIONS
Visiting Professor on 'Experiential Meets Digital' Masters Degree at London Metropolitan University - CIM Professional Diploma in Marketing, Pts: Marketing Planning and Marketing Communications. Central St Martins - Fashion Folio Pt 1
TESTIMONIALS
WHAT'S BEING SAID ABOUT SHIRRA AND HER BOOK...
'A very clearly written and inspiring guide (Shirra's book), demonstrating a unique approach to integrated marketing that carefully explains the methodology in a concise and effective manner.'
HAMISH MILLAR, MARKETING MANAGER, PERNOD RICARD UK
'You did awesome work for us as creative director and production designer on the Panasonic shoot, great job and the video now has millions of likes!'
TOM BOGDA, EXEC PRODUCER, HMX MEDIA
'Thank-you for the recent talk and creative planning model you delivered on creativity at our adidas leadership summit 17, everyone was truly inspired and will be taking your creative framework forward.'
TONY COOKE, HR DIRECTOR, ADIDAS GROUP
EXPERIENTIAL MARKETING
A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIENCES - LAUNCH PARTY, SENSES@ SKETCH
THANK-YOU
CONTACT ME
FLAT 28 SMOKEHAUS, 2-16 BAYFORD STREET
HACKNEY, LONDON, UK
+44(0)7903458598
 Book Launch PartyExperiential Marketing |  Book Launch PartyExperiential Marketing |
|---|---|
 Book Launch PartyExperiential Marketing |  Book Launch PartyExperiential Marketing |
 Book Launch PartyExperiential Marketing |  Book Launch PartyExperiential Marketing |
 Book Launch PartyExperiential Marketing |  Book Launch PartyExperiential Marketing |
 Book Launch PartyExperiential Marketing |  Book Launch PartyExperiential Marketing |
 Book Launch PartyExperiential Marketing |  Book Launch PartyExperiential Marketing |
 Book Launch PartyExperiential Marketing |